Cybergun Announce approval of their plans….as reported HERE earlier….to bring in NEW videogame executive partner I2G. Approval was reported on several French Business websites following a shareholders meeting Friday, April First, 2011
AND, as suggested during Friday’s “NOT APRIL FOOLS DAY ” I2G announcement…YET ANOTHER new acquisition seeks to firm up distribution in the U.K., by adding Sportsmarketing SMK to the CyberG “Stable” of companies.
From information on SMK’s own WEBSITE (LINK HERE)…they have approximately 40 years expertise in importing, marketing and supplying ‘stockists with “high quality products”, reportedly a huge producer of custom air pistols, and marketing airsoft guns (mostly CyberG “Craptastic Plastic”) and accessories (including “SWISS ARMS-Licensed-via-Cyber G” sights and gear) in the United Kingdom, via SMK’s network of over 1,600 outlets.
This is much the same corporate strategy Cybergun has been following to build up marketing and distribution chains in Scandinavia and the USA/North America.
“In 2010, Sportsmarketing achieved a turnover of around GBP 4 million (4.5 million), solely in English, 10% via Cybergun products in the catalog, and a higher operational arge m 10%. The development plan can consider doubling sales in four years, thanks to distribution under the brand name Swiss Arms (owned by Cybergun) Sportsmarketing product (ranges of break-barrel Custom Made in UK “) in the entire distribution network Cybergun.”
YOU CAN CHECK the latest coverage over at BOURSE.lci/fr….English translation via GOOGLE TRANSLATE HERE